CH 03 — LOUISVILLE ZOO

Koala campaign · integrated
wstv · prime time · ch 03
The Concept

Don’t announce the koalas — let them vandalize the place. Motion-tracked koala tags appeared on Louisville’s tallest building and its bridges, as if the animals had arrived overnight and gotten to work. They came to make their mark.

The Work

Written and cast, then produced as a full broadcast package out of a single VO session: two :15 TV cuts, a :15 radio and a :30, the radio built partly by lifting audio off the TV mix.

The Result

Silver ADDY.

Credits

Concept, scripts, VO casting and direction, location shoot: Steve Morgan.