CH 03 — LOUISVILLE ZOO
Koala campaign · integrated
wstv · prime time · ch 03
The Concept
Don’t announce the koalas — let them vandalize the place. Motion-tracked koala tags appeared on Louisville’s tallest building and its bridges, as if the animals had arrived overnight and gotten to work. They came to make their mark.
The Work
Written and cast, then produced as a full broadcast package out of a single VO session: two :15 TV cuts, a :15 radio and a :30, the radio built partly by lifting audio off the TV mix.
The Result
Silver ADDY.
Credits
Concept, scripts, VO casting and direction, location shoot: Steve Morgan.